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CHALLENGE 1
# Problem-Solution-Fit
The first challenge deals with the needs of your potential customers. Without finding out what your target group wants, you cannot develop your product or service. This first challenge helps you to get to know the real customer problems better.
In order to be able to implement this, tools such as the Customer Validation Interview , the User Persona or the Value Proposition Canvas by Alexander Osterwalder are explained in detail with examples.
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